Carbonated beverages have been a staple in global consumer markets
for over a century, with sensory perception playing a crucial role in
their enjoyment. Beyond simple refreshment, the combination of
carbonation, aroma, and taste significantly influences how individuals
perceive beverages. Carbonation, in particular, is known to enhance
flavor perception by stimulating sensory nerves, creating a tingling
sensation that contributes to the overall experience and enjoyment.
Meanwhile, aroma is a fundamental aspect of taste, as olfactory cues
have a strong influence on flavor perception. Despite these
well-documented effects, the specific influence of pouring and
consumption methods on soda enjoyment remains underexplored.
The way a beverage is poured and consumed affects carbonation
retention, aroma release, and the specific feelings the drinker
experiences in their mouth, all of which are integral to the sensory
experience. Pouring techniques may influence the amount of carbonation
lost before consumption, which can impact perceived fizziness and
enjoyment. Additionally, the method of consumption—such as drinking
directly from a can, using a straw, or sipping from a glass—affects the
way aroma interacts with taste. The use of a straw, for instance, may
limit exposure to aroma, thereby altering the overall flavor experience
(de Roos, 2003). Understanding these nuances is essential for both
consumers and the beverage industry, as they can inform best practices
for serving and marketing carbonated beverages.
This study aims to fill this gap by investigating the effects of
pouring and consumption methods on the enjoyment of Coca-Cola.
Specifically, we examine how three different pouring methods (down the
side of the glass, directly into the center of the glass, and directly
from the can) and two consumption methods (with or without a straw)
influence perceived enjoyment. By employing a factorial design with
blocking, this research seeks to isolate the effects of these variables
while controlling for individual taste preferences by including blocks
(as participants). The findings of this study contribute to a better
understanding of sensory perception in carbonated beverages and may have
practical implications for the food and beverage industry, as well as
consumer preferences.
The study involved 6 participants, each completing all combinations of a 3x2 factorial design, resulting in 36 observations.
Participants were recruited from a sample of university students, aged 18–21, with no known aversions to carbonated beverages or Coca-Cola specifically. Each participant was instructed to taste Coca-Cola under six distinct conditions, determined by crossing two factors: method of pouring and method of consumption. The experiment was conducted in a single session per participant. Enjoyment was rated on a 1–10 scale (1 = least enjoyable, 10 = most enjoyable) immediately after each tasting. Participants rinsed their mouths with water between tastings to reset their sensory perception.
The study included two factors and one blocking variable, described as follows:
The resulting dataset included 36 enjoyment ratings, with each
participant contributing 6 ratings (one per condition). The data were
stored in a rectangular data frame, with columns for
enjoyment
(numeric ratings), method_pouring
(factor with 3 levels), method_consumption
(factor with 2
levels), and participant
(6 blocks).